“Every country in the world depends on the kind of small and medium-sized businesses Bob aims to help. I would advise any business owner, whether times are troubled or prosperous, to study and apply the lessons Bob demonstrates.” –T. Boone Pickens, American business magnate

Turning around a failing business can often feel like trying to stop a runaway train. But no matter what industry you’re in, becoming profitable isn’t impossible. Under-performing or struggling companies, in any field, can be revived and for the first time, veteran business advisor and turnaround expert Robert Thomas Bethel has bound together his tried-and-true methodology to attaining profitability for any venture regardless of industry. Strengthen Your Business [Lioncrest Publishing, Sept 12 2017] takes a no-nonsense, straightforward approach to the problems every business faces―highlighting the steps necessary to ensure each reader is prepared to run a successful company. Refraining from a reliance on theories, philosophies, or mantras, Bethel instead focuses on the fundamentals of what makes a business profitable in a clear, concise format.

“The origin of business failures, more often than not, can be attributed solely to poor management and the owner(s) inexperience. It is neither an unforgiving economy nor a lack of cash to blame, but rather, an absence of knowledge on how to turn a profit,” says Bethel. “This book is both a practical application for business owners as well as an expert, step-by-step guide for those who are stuck in a failing business and struggling to stay afloat.”
Anchored in real-life examples from Bethel’s career, as well as actionable takeaways that can be applied to a business the day after reading the book, Strengthen Your Business offers readers:
· A deep understanding of the fundamentals for growing a thriving and profitable business venture regardless of its industry
· Key warning signs your business is on its way to failure, and how to identify issues jeopardizing success early-on
· Seasoned expertise on turning around an under-performing or struggling business and getting back on track to becoming profitable
· Guidance on accurately measuring the success of your business and learning what success truly looks
· Unique insight into the number one reason most businesses fail
· A clear path to maintaining a healthy business, and the type of mindset entrepreneurs should possess prior to launching their own venture
· And much more!

“The concepts outlined in Strengthen Your Business can be integrated into any business model today, right now, without cost,” adds Bethel. “Startling statistics, which illustrate the harsh truth that 50% of all businesses fail, could deter even the most determined entrepreneur from fulfilling his or her dream. But with the right tools and applicable knowledge, that does not have to become a reality for any business owner and an under-performing or struggling business can turn around to become profitable.”

About the Author:
Robert Thomas Bethel is the orchestrator of seventy-seven business turnarounds over the past fifty years. Early successes and troubles in his own professional career inspired his passion for taking over struggling businesses and guiding them towards the road of profitability. Bethel has turned around companies in various industries—from restaurant chains to engineering firms—and has helped save over ten thousand jobs as a result of his strategic business counsel. A graduate of the Owen Graduate School of Management at Vanderbilt University, Bethel owns several companies across the southern United States and has operated businesses both nationwide and internationally. He is an Eagle Scout and, in addition to counseling, also spends times teaching three-day seminars on best business practices throughout the country. He currently resides in Orange Beach, Alabama with his wife, Reese.

For more information, visit robertthomasbethel.com

 

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