Lee Caraher Discusses Millennials, Management, and More. Oh, My!
Lee Caraher is the CEO of Double Forte PR & Digital Marketing; She's an acclaimed communication strategist known for her practical solutions to complex problems. Double Forte works with some of the top consumer and technology brands in the USA & around the world.
Lee is the author of “Millennials & Management” and “The Boomerang Principle” both books were written based on her experiences in the marketplace.
Lee has a reputation for building cohesive, high producing teams who have fun together at the same time. She is a straight talker who doesn’t hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble.
Lee is active in the community and currently serves on three nonprofit boards.
What you’ll learn about in this episode:
Lee’s background and journey
What Lee and Double Forte did to survive the market crash
How that crash forced Double Forte to become exceptional at customer service
Why they changed their model from only hiring people with 10 years of experience to hiring people straight out of college and what their balance of employees under/over 30 looks like today
How Lee’s experiences were failing and then succeeding at retaining Millennials led to her publishing “Millennials & Management.”
Why you have to have millennials in your business if you want to have a future
Why you need to work on creating an environment where your Millennials will thrive
Creating a culture where employees are appreciated
Why you need to explain to Millennials why they need to do things
What “A Players” look like to Lee
How Lee finds her “A Players” and what Double Forte does to use them effectively
Running an alumni program
What Double Forte’s interview process looks like
Ways to contact Lee: